Tasks:
- * Build automated customer journeys
- * Build personalized email SMS and landing page experiences
- * Build, test, report on, and optimize campaign sends
- * Conduct A/B testing
- * Coordinate customer journey and Marketing Cloud roadmaps and backlogs
- * Define audience segmentation criteria
- * Design and build marketing automation workflows
- * Document customer journeys and campaigns
- * Manage and triage help desk tickets
- * Provide quality assurance for journeys and campaigns
- * Write SQL queries for database objects
Perks/Benefits:
- + 25 days of leave
- + Government-mandated benefits
- + HMO coverage
- + Hybrid work arrangement
- + Life insurance
- + Monthly internet subsidy
- + Training and career growth opportunities
- + Wellbeing programs with 24/7 support
Skills/Tech stack required:
[A/B] [A/B Testing] [AI tools] [Ampscript] [Audience Segmentation] [B testing] [Campaign Management] [Campaign reporting] [CSS] [Customer Journey] [Customer journey automation] [Email development] [HTML] [Journey automation] [Landing Page] [Landing page development] [Marketing Automation] [Marketing campaign] [Marketing Campaign Reporting] [Marketing Cloud] [Page Development] [Salesforce CRM] [Salesforce Marketing] [Salesforce Marketing Cloud] [SMS Marketing] [SQL]
Educational requirements:
N/A
Role(s):
[Automation Specialist] [CRM Marketing Specialist] [Customer Journey Specialist] [Email Marketing Specialist] [Marketing Automation Specialist] [Marketing Specialist] [Specialist]